Web Survey Bibliography
Title Faster than a speeding survey: Part I: Rules of the road for online research with physicians
Author Maciolek, T., Palish, J.
Source Quirk's Marketing Research Review, June 2009, pp. 42
Year 2009
Access date 31.08.2010
Abstract
Physicians expect and should receive an enjoyable time when they take a survey out for a spin, but there are several safeguards that researchers and panel vendors must take to ensure that everyone emerges unscathed when the trip is over.
Access/Direct link
Quirk's Marketing Research Review (abstract) / (full text)
Year of publication2010
Bibliographic typeMagazine article